Friday, July 03, 2020
Spotlight on Jewelers Supporting Jewelers: Metal Pressions of Savannah, Gives Back with Retail Partners
Founded by a husband and wife team, Andreas and Elisha Argentinis operate out of a picturesque workshop in laid-back Savannah GA. Metal Pressions is an artisan jewelry business that creates fine, personalized, hand-stamped jewelry. Their collection includes sterling silver and gold pendants, cuff bracelets, charms, rings and accessories like tie clips, cuff links and golf tools. All can be customized with hand-stamping, gemstones and custom engraving. Metal Pressions uses a proprietary design platform that allows 100% customization for every piece. For the past few years, Metal Pressions has created a partnership program that puts their proprietary design technology in retail jewelry stores across the US. This allows local jewelers to offer a completely customized jewelry experience to their customers.
“Early on, they realized that the shopping and design experience were just as important as the jewelry itself. Inspired by customer’s hand drawn sketches and detailed messages describing their perfect piece of personalized jewelry, they developed the world’s first true online jewelry design tool.” Andreas Argentinis, Metal Pressions Co-founder and President, explained, “After almost a decade of refining our product and online design tool, we started to bring the custom design experience to retail stores around the country .”
With the lockdown many retail stores are shuttered. The Metal Pressions program is the only digital offering these stores can offer their customers without a formal ecommerce platform in place. For select Metal Pressions partners, this collaboration keeps the lights on in the empty stores until the lockdown lifts.
Like so many companies, Metal Pressions has felt the impact of the shifting tides that the COVID-19 health crisis brought to small businesses and consumer brands. Taking charge of the circumstances, Argentinis rolled out a series of programs to give back to local communities while helping their retail partners stay engaged with their customers until doors open again.
Most notably, Metal Pressions has also created a Charms for Charity program where Partner Jewelers can create a charm that benefits the community with all of the net profits being donated to a local organization of their choice. Already the initiative raised significant relief for a local rotary club that provides for the very stressed first responders in the area.
The East End Challenge is the first in what Metal Pressions will be a series of Charms for Charity events that will benefit the frontline workers in their retail partner communities. Sponsored by Satnick Jewelers, Metal Pressions and The Rotary Club of Southold Long Island, the “East End Challenge” is the local Charms for Charity sales event where 100% of the net proceeds will go to local charities that support individuals and first responders directly affected by the COVID-19 crisis.
“Andreas reached out while I was shutdown to present the charity ideas. I just finished up the last two custom orders to ship. I was out of work with nothing to do. It’s disheartening to say the least,” commented Metal Pressions Partner Roger Satnick of Satnick Jewelers in Southold, Long Island. The Charms for Charity benefits their local Rotary club. “His idea got me excited. I’ve got a long road to recovery, but this charity initiative along with the Rotary Club of Southold has given me purpose in these difficult times and kept me involved and visible within my community.”
Using their retail partner network as a platform to give back, Metal Pressions has also launched online “Nominate a Nurse” Jewelry Design Parties where selected hosts bring friends together to design a custom piece of sterling silver jewelry (up to $200 value) to give to a healthcare or essential worker in their community. These virtual events happen about once a week through Metal Pressions' design platform with hosts selected through Metal Pressions’ customer and retail partner network.
Asked for his advice to jewelers at this time, Andreas responded with a sentiment of strength and marketing savvy: “Think micro not macro. If you are looking to leverage selling online or on social media to survive, you don’t need 1000 visitors or a million likes. You just need some seriously committed fans. Create fierce loyalty. Create a tribe. Create a family with your customers and some amazing things can happen, even in this twilight zone we are all adapting to.”
Retail Jewelers interested in becoming a Metal Pressions retail partner can contact Andreas at firstname.lastname@example.org.
For more information on Metal Pressions, please visit: www.metalpressions.com.
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AT: 07/03/2020 12:50:30 PM
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