Then you need to be where the women are!! Pinterest.
Pinterest is responsible for 23% of purchases on social media. What's even better is, the average sale from Pinterest is twice as high as from Facebook or Twitter!
You’ve found your soccer moms!
Once a week, every week, put one piece of jewelry on Pinterest. Make sure your store name and contact information are on the actual picture so people can find where to buy it. If you can link it to your website, it will help drive traffic and increase your Google position. But if linking is something you don't know how to do then its better just to get something, anything up now!
My favorite Mark Zuckerburg quote is; "Done is better than perfect." Mark’s quote is similar to Sam Walton’s advice “Ready, fire, aim!”