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September 2011

Kassoy Now Exclusive Distributor for ImaGem's New Viewer

Kassoy Now Exclusive Distributor for ImaGem’s New Viewer  ImaGemViewerNovember 7, 2011 Philadelphia, PA - ImaGem Inc., a leader in gem grading equipment and Kassoy LLC, the world leader in jewelry supply, have signed an exclusive agreement for the sale of ImaGem-ViewerTM. ImaGem-Viewer is the ideal tool for selling diamonds to consumers. In an instant, a consumer can see the difference between a well-cut and average cut diamond.

ImaGem-Viewer is also used during manufacturing to check the quality of the cut. Wholesalers and retailers use it for selecting beautiful diamonds and gemstones.

“Kassoy is proud to be the exclusive distributor for the ImaGem-Viewer. This is a unique product and fills a void in the marketplace. It fits in very well with Kassoy’s other offerings. We look forward to building a long term relationship with ImaGem”, said Ms. Joanne Slawitsky, president of Kassoy LLC. The Viewer is showcased in Kassoy’s Jeweler’s Resource catalog and website. It is available for demonstration at Kassoy’s showroom in New York’s diamond district and at participating trade shows.

The ImaGem-Viewer retails for $425 and comes with a power charger and holders for loose stones and rings. The ImaGem Viewer with add-on package with UV and Warm LED lights for viewing gemstones and fluorescence in diamonds is priced at $550.

“Consumers today are giving more importance to the appearance of a diamond in their buying decision. ImaGem Viewer clearly shows the brilliance, the sparkle and the intensity of a diamond and should be an integral part of any sales process, especially to support the sale of diamonds with light behavior certificates. We are excited about our relationship with Kassoy and look forward to making this a successful venture for both parties,” said Dr. Aggarwal, chairman and founder of ImaGem.

The Viewer has adjustable lights to show different characteristics of diamonds and gemstones. It is easy to use, portable and works on rechargeable batteries. It is used to show brilliance, fire, sparkle, contrast and over all beauty of diamonds/gemstones. The lighting is controlled so one can appreciate the natural beauty of a diamond/gemstone.

For more information on Kassoy’s products, visit or call 800-452-7769.

For more information on ImaGem’s products and services, visit or call 888-746-2436.
AT: 11/10/2011 03:06:00 PM   LINK TO THIS NEWSLETTER

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