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The Plumb Club Announces New Industry Research and Supporting Member Collection

The Plumb Club to launch a comprehensive new research and retail initiative “Radiant Universe” debuting at JCK Las Vegas

The Plumb Club recently commissioned trend forecasting agency, The Futurist, to source consumer data and information useful to the jewelry market. The report provides insight on trends, consumer behavior and in-store and online sales information. Using the data acquired through this research, the symbols of the Polar Star and the Sun specifically, and the constellations, were identified as significant trending iconic motifs that resonate with the consumer. As a result of this research, which will be released through weekly articles on PlumbClub.com, The Plumb Club has created a program through which each member has individually expressed this theme through their own collections and is collectively named “Radiant Universe.” This jewelry will be featured by our members at JCK Las Vegas under our trademark “Radiant Universe”.

The Plumb Club has created branded marketing materials, including counter cards, in-case signage, social media templates, posters and postcards, to support the collection in-store and online. A look book containing a selection of pieces from each member is available online at https://plumbclub.com/radiantuniverse/, and will be distributed at The Plumb Club Annual Breakfast Symposium and Pavilion at the JCK Las Vegas show.

“We received feedback from retailers that there is a gap in our industry for aggregated, up-to-date consumer research that is valuable to them,” says The Plumb Club Executive Director Lawrence Hess. “We are very excited to be able to not only provide such research, but to transform it into physical assets that will resonate in-store. We are truly proud of the work our members have done to bring this to life.”

As an exciting supplement to the program, The Plumb Club will be installing an actual planetarium within its brand new state-of-the-art pavilion. The Radiant Universe Planetarium will feature a 5-minute show that is “out of this world”. This immersive presentation will take the retailer on a thrill ride through the universe that will give insight into this iconic trend and showcase various jewelry pieces from the collection in a truly unique way. Shows will run every 15 minutes throughout each day of JCK Las Vegas. Ticket reservations are required for the Radiant Universe Planetarium and is open to all Registered Retailers. Please visit plumbclub.com/theplumbclubplanetarium to reserve your seat.

To read more about The Plumb Club’s exciting new initiatives at JCK Las Vegas, visit: plumbclub.com/events/the-plumb-club-at-jck-2019.


About The Plumb Club
Founded in 1983 by a small group of distinguished manufacturers as a social club, The Plumb Club has evolved into one of the jewelry industry's leading supplier organizations. The Plumb Club is a unique coalition of leading and important suppliers spanning all facets of the jewelry, diamond and watch industries. The Plumb Club is an organization of suppliers whose purpose is to connect its members and their customers and help shape the future of the jewelry industry. The Plumb Club is a responsible supply side organization recognized for leadership, adding value, and positively impacting the jewelry industry. For more information, please visit www.plumbclub.com.


AT: 05/13/2019 01:21:02 PM   LINK TO THIS NEWSLETTER
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