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First Data’s Retail Fast Facts from Christmas Season 2018

Total Retail growth was 5.4%, more than 28% ahead of last year’s retail growth of 3.6%

Retail eCommerce sales growth out-paced brick and mortar sales growth, ending at 10.4% vs. 4.0% for Brick & Mortar.

Ecommerce accounted for 29% of total retail sales this year and Brick and Mortar accounted for 71% of total retail sales.

Average ticket sizes from ecommerce were higher in all categories except electronics. The categories include Building materials, clothing & accessories, Furniture & Home Furnishings, General Merchandise, Specialty Retail, and Sporting goods.

Specialty Retailer was the only Retail category to show a significant increase in eCommerce sales growth over 2016.

Los Angeles (4.0%), San Francisco (4.1%) and Seattle (6.1%) drove retail sales growth for the West region, while Houston (15.7%), Phoenix (4.8%), and San Antonio (1.0%) drove the Southwest region growth for the Full Season.

Among the largest metro areas in the US, the highest Retail average ticket growth brick & mortar for the Full Season was in Houston at 8.0%, driven by Building Materials/DIY; Columbus, OH had the lowest average ticket growth at -0.9%, driven by Department Stores.

Sales Percentage Change by Region 2017 vs 2016
Region 2017 2016
West +4.2% +4.8%
Southwest +5.7% -0.6%
Southeast +4.0% +0.9%
Mid-Atlantic +0.7% +0.4%
New England +5.5% +1.6%



AT: 01/17/2018 03:19:16 PM   LINK TO THIS NEWSLETTER
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