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BriteCo introduces innovative online appraisal platform for jewelers

Founded by a third-generation jeweler, BriteCo partners with local retailers to seamlessly appraise and insure fine jewelry and watches in 50 states

BriteCo, an insurance company, has announced the availability of its cloud-based Appraisal Management Platform (AMP). This App helps retail jewelers save time in creating and managing appraisals and allows consumers to protect their fine jewelry and watches within minutes. The BriteCo appraisal platform is offered free to qualified jewelers for a limited time through its website:

For BriteCo jeweler partners, the AMP provides an innovative single solution that automates creating and managing appraisals. BriteCo empowers jewelry retailers and their teams by freeing up valuable time and providing added revenue opportunities, while improving the instore customer experience for the store’s clients.

For jewelry and watch buyers—especially tech savvy millennials—BriteCo provides peace of mind, offering verified appraisals through their local jewelers, and immediate A rated insurance. BriteCo’s zero deductible replacement coverage is available instantly via text or email when an appraisal is finalized. While insurance values are updated annually using advanced analytics and predictive models, BriteCo also introduces a simpler, streamlined claims experience that eliminates preferred networks for replacements, sending the customer back to their local jeweler.

Operating in “stealth mode” for the past year and a half, BriteCo introduced its Appraisal Management Platform backed by more $2 million in seed funding from investors that include Trunk Club founder Brian Spaly and Jeff Taylor, former chairman and CEO at Cole Taylor Bank.

“As a third-generation jeweler, my family and I have a long history delighting customers and

Helping them celebrate moments of joy in their lives,” said Justin Lemick, BriteCo founder & CEO. If I wanted to create a better experience for customers that starts with an accurate appraisal all the way through to getting properly insured. With BriteCo, consumers—especially millennials who expect convenience along with personal service—can easily get an accurate appraisal, and the insurance coverage they need, right away.”

The key to BriteCo’s simple solution for jewelers is the online, self-guided Appraisal Management Platform that makes the traditional manual appraisal processes much more efficient. Leveraging real time market data, the BriteCo platform helps jewelers produce appraisals that are accurate, reliable and comprehensive for both new purchases as well as reappraisals of items customers already own.

The BriteConcloud appraisal platform is one simple technology solution ,”that’s so much faster, easier and more professional,” according to jewelry retailer Andrew Dumont of Princess Jewelers in Derry, New Hampshire. What used to take 45 minutes per appraisal is down to 10 minutes or less —including taking photos of the piece.”

Once an appraisal is finalized by the jeweler, the consumer receives an immediate customized insurance quote via email or text directly from BriteCo. The customer can then purchase coverage from an AM Best A rated insurance carrier within minutes from their cell phone.

“I like that my customers have the option to protect their purchase before they leave my store,” Dumont noted, “and BriteCo makes it really convenient for them. I would say every jewelry store should be using BriteCo.” He concluded saying, “It’s free to the jeweler. What have you got to lose?”

BriteCo founder Dustin Lemick is a third-generation jeweler with over thirteen years of retail jewelry experience. His family has owned and operated retail jewelry locations in the Chicagoland area for over 60 years. He graduated with a Bachelor of Science degree in economics from the University of Wisconsin-Madison and holds a Graduate Gemologist degree from the Gemological Institute of America (GIA).

To schedule a demo please contact John Ortbal, Chief Marketing Officer,

AT: 04/19/2019 02:15:24 PM   LINK TO THIS NEWSLETTER

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