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JVC Files a Response to a Second Round Inquiry From the Federal Trade Commision (FTC) on the Revisions to the Guides for the Jewelry Industry


JVC has filed a response to a second round of inquiry from the FTC on the revisions to the Guides for the Jewelry Industry. The response was cosigned by Jewelers of America, Platinum Guild International USA, Diamond Council of America, Fashion Jewelry & Accessories Trade Association, and The Richline Group. The FTC inquired about two subjects: alloys containing less than required minimum amounts of precious metals, and requirements for surface applications of precious metals.  JVC explained in its submission that alloys containing less than required minimum amounts of precious metal should be labeled with the percentage of precious metal in the item.   Further, the JVC reiterated its support for a unified and simplified approach to surface applications of precious metals.  This approach should apply equally to all such applications of any precious metal, including gold, silver, platinum, palladium and rhodium – including the required disclosure of rhodium plating. 

In its response, JVC submitted additional evidence to support its positions, including consumer perception data and metallurgic testing results.  JVC will participate in a Roundtable Discussion in Washington, DC hosted by the FTC on June 19, 2013. 

For further details about registering for the Roundtable, and to review the JVC submission, visit  

Jewelers Vigilance Committee, founded in 1917, is a not-for-profit legal trade association fulfilling its mission to maintain the jewelry industry’s highest ethical standards. JVC offers dispute mediation and arbitration services for trade and consumers, compliance monitoring and precious metals testing, among many other services. JVC, long considered the industry’s guardian of ethics and integrity is a resource for the entire jewelry industry and its customers as well as an industry representative before government agencies, media and adjunct fields. For more information visit:

AT: 06/11/2013 10:48:05 PM   LINK TO THIS NEWSLETTER

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