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Royal Chain’s New Looks in Gold For The New Year

Royal Chain’s New Looks in Gold For The New Year Fresh for the new year comes Royal Chain's Spring 2020 Collection, featuring a litany of new products in gold.

Riding the wave of a strong holiday season for gold, Royal Chain made some new additions to gold that will bump up sales just in time for Valentines and Mother’s Day.

The new release highlights the highly sought-after paperclip chain. These chains are available in several gauges, lengths, and colors, including gold & silver. The company has held off on releasing this chain, after numerous requests before and during the holiday season because they sought to create a proprietary version. They forecast it will quickly become a best seller. Other updates include a new “mirrored” chain, vintage inspired looks, as well a "southwest" themed collection.

The retail prices start at $95 in gold and $30 in silver, perfect for this time of year and all year round.

The collection is debuting this month at the CBG and RJO's shows. They will continue to be sold throughout the year. Retailers who wish to access it sooner can call to place orders - 800.622.0960. Preordering is also available on the Royal Chain website. Inventory will be shipped the third week in January.


About Royal Chain Group
Royal Chain is the industry’s premium supplier of gold jewelry. Founded in 1978, the company has 40 years of excellence and the continued success of being a third-generation family-owned and operated conglomerate. The company’s portfolio includes karat gold, silver, chain, finished jewelry, alternative metal jewelry, and the nationally recognized brand Phillip Gavriel®. The company is and always has been located in the heart of New York City’s Diamond District. Royal Chain is a member of the Responsible Jewellery Council. For more information, please visit www.royalchain.com.

AT: 01/22/2020 03:11:34 PM   LINK TO THIS NEWSLETTER
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