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Platinum Guild International Offers Facilitated Sales Training To All Retailers During Covid-19 Crisis

Kevin Reilly, Platinum Guild International’s Vice President, consistently logs more than 100,000 air miles each year, as he criss-crosses the country conducting sales training. 2020, however, will be a drastically different story. This year, due to the global pandemic, the organization has rewritten the platinum training playbook and is now offering sessions to retailers across the country from the safety of their own homes.

Available immediately, the training sessions will be created based on each individual retailer’s needs. Topics will range from basic platinum product knowledge, to the importance of platinum crowns, to consumer product activation and transforming the customer experience. PGI-USA will even offer a segment that is geared specifically towards bench jewelers, with the training focusing on quality assurance and the organization’s proprietary, ‘Benchmarks for Bench Jewelers’.

The format will generally adhere to a 30-minute interactive tutorial, followed by a 15-minute Q&A period, although they will be catered to fit specific requirements. The Zoom-based sessions can accommodate as many participants as needed. After the training, attendees can continue their learning via for additional information.

‘During these unprecedented times, we want to support retailers in any way we can,” explained Reilly, “We hope by adapting our training programs to a virtual learning experience, we can continue to offer an educational series that can benefit associates by increasing their platinum knowledge, which in turn can be used for in-store or at-home customer assistance.”

Jenny Luker, PGI-USA’s president, shared “we are here to partner with retailers to make the most of these challenging times. We know the way we may sell to customers may change, but the knowledge and education associates possess will always be of key importance.” She continued, “Making time for training now will yield future sales and successes, no matter how business will be conducted in the future.”

Retailers that are interested in learning more about the facilitated trainings should contact Kevin Reilly directly at

About Platinum Guild International
Founded in 1975, Platinum Guild International (PGI) is the world’s leading authority on the platinum jewelry industry and is dedicated to creating, expanding and strengthening consumer and trade markets for platinum jewelry. PGI has specialist teams dedicated to raising awareness of platinum jewelry, developing demand for platinum jewelry through consumer and trade facing programs in the four key jewelry markets of China, India, Japan and USA. For more information, please visit
AT: 05/15/2020 02:12:56 PM   LINK TO THIS NEWSLETTER

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