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Prominent Indian diamond jewelry brand Harakh to make its U.S. debut at the Couture Show in Las Vegas, May 30-June 3, 2019

Prominent Indian diamond jewelry brand Harakh to make its U.S. debut at the Couture Show in Las Vegas, May 30-June 3, 2019 Harakh diamond jewelry is conceived and crafted with an eye to every detail that goes beyond the usual standards of high jewelry. Harakh Mehta, a fourth-generation diamantaire, believes that the beauty of a piece of jewelry goes deeper than simply its aesthetics and craftsmanship. Harakh collections are dedicated to a higher purpose of spirituality and inspired by the experiences of the founder’s childhood in his native India, translated into various motifs, including the peacock, the country’s national bird; the frangipani flower, a symbol of immortality; and the Haveli - the traditional home. Each piece of a Harakh jewel is accompanied by a Reflection Card that carries a message about what inspired it and how it was created, personally written by Harakh Mehta. “We try to see the soul of the design along with the processes involved in it,” he says. “We search for meaningful connection that promotes well-being.”

Mehta’s commitment to the greater meaning of his high jewelry collections extends to ethical sourcing. Harakh was the first jewelry manufacturer in India to be certified by the Responsible Jewellery Council, in 2013. “We have long taken it upon ourselves to reduce waste, recycle more and replenish natural resources wherever possible,” says Mehta, who served on the communications committee of the Responsible Jewelry Council from 2014 to 2019. The company’s packaging is made mainly of cotton, linen and recycled paper.

Each piece of Harakh jewelry is crafted to the highest standards, using modern technology combined with ancient techniques passed down through the generations. The gold surface of pieces in the Sunlight collection is crafted gently by hand using a granulation technique that is similar to the Indian artisanal fabric decorating technique called “khadi” or “pota,” creating beads that are raised above the surface of the textile. “We have reinterpreted this on metal to showcase our rich craftsmanship,” says Mehta. All Harakh jewelry is crafted from platinum or 18k gold and set with diamonds of D,E or F Color and VS, VVS or IF (internally flawless) clarity.

About Harakh
Harakh, which means “joyous” in Gujarati, Mehta’s native language, was founded in 2016, in Mumbai. It was introduced to the British market in 2017, and makes its U.S. debut at the Couture Show in Las Vegas, May 30-June 3. Harakh has earned a reputation for quality craftsmanship, gaining a loyal, global clientele that includes royal families, sports figures, celebrities and prominent personalities from the entertainment world.
AT: 05/15/2019 12:24:52 PM   LINK TO THIS NEWSLETTER

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