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DeBeers Teams With Circa To Provide Diamonds Verification and Education

De Beers Group Industry Services, a world leader in the supply of synthetic diamond detection equipment, has today announced that it will provide CIRCA, the premier global buyer of pre-owned fine diamond jewelry and watches, with proprietary diamond detection technology.

De Beers Group Industry Services will roll-out the detection equipment Across Circa’s global offices, to provide Circa’s, to provide Circa’s buyers with assurance that the diamonds contained in the jewelry and watches they purchase are natural diamonds.

De Beers Group Industry Services and Circa will also conduct joint educational events for Circa’s clients in Asia, Europe and the United States, to educate participants on the diamond detection process and to provide authentication of the natural diamonds in their jewelry. Additionally, De Beers Group Industry Services and Circa intend to offer advanced diamond appreciation courses exclusively to Circa clients.

Jonathan Kendall, President of De Beers Group Industry Services, said: “One of our core missions is to develop ground-breaking, low-cost testing services designed to strengthen consumer confidence in diamonds. We’re pleased to work with Circa by providing diamond detection equipment that will give its buyers assurance over the natural diamonds they purchase, which can then be passed on to clients._” _

Oren Schneider, CEO of Circa, said: “Natural diamonds hold significant inherent value and Circa acquires large volumes of pre-owned diamond pieces. Our clients trust Circa’s ability to authenticate their diamond _ jewelry, ensure product integrity and recognize the value of natural diamonds. By partnering with De Beers Group, the preeminent name in diamonds, and by using its cutting-edge diamond detection equipment in our locations, our buyers are able to assure sellers that their diamonds are natural. _We’ll also be able to clarify early identify and avoid buying any diamonds which are not natural at the time they are submitted."

About De Beers
De Beers Group is the world’s leading diamond company and the world’s largest diamond producer by value. It has mines in four countries – Botswana, Canada, Namibia and South Africa – and employs more than 20,000 people.The company was established in 1888 and is owned 85 per cent by Anglo American and 15 per cent by the Government of the Republic of Botswana. With its headquarters in London, it has unrivalled expertise across the diamond value chain – from exploration and production, to rough diamond sales and diamond jewelry retail. For more information, please visit

AT: 11/04/2019 02:19:21 PM   LINK TO THIS NEWSLETTER

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