Previous News:
October 2019
September 2019
August 2019
July 2019
June 2019
May 2019
April 2019
March 2019
February 2019
January 2019
December 2018
November 2018
October 2018
September 2018
August 2018
July 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018
December 2017
November 2017
October 2017
September 2017
August 2017
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
January 2017
December 2016
November 2016
October 2016
May 2016
April 2016
December 2015
March 2015
January 2015
September 2014
August 2014
July 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
January 2013
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011

Royal Chain Reacts to Off-The-Chart Gold Demand With A Brand New Collection For Spring

Royal Chain is launching a pre-Spring 2019 collection at the Vicenzaoro show in Italy next week. The company is riding on the curtails of a stronger than expected holiday season, recording double-digit growth in their gold sales after celebrating their 40th-anniversary last year.

The new collection called Flora is an extension of the polished yellow gold pieces that have seen a big comeback in fashion recently.

The company’s Vice President of marketing and design, Phillip Gabriel Maroof, who designs the Royal Chain special gold collections as well as his namesake Phillip Gavriel brand, calls the release “something to carry retailers through the first quarter after the stronger than expected holiday season for gold. But now there’s a focus on something lighter and more fashion-forward for spring.” The new pieces in Flora look like golden drops and reflect the light impressively. The highlight of the collection is an endless chain that can be worn in many ways, wrapped around the neck like a scarf, or around the waist.

Royal Chain says the release is one of several new collections they will launch this year. Retailers can preorder the pieces now on their website, which will ship at the end of this month. Head to their website royalchain.com to read more about the collection or visit the Royal Chain’s booth at the Vicenza Show in Hall 1 Booth 167.

About Royal Chain Group
Royal Chain is the industry’s premium supplier of gold jewelry. Founded in 1978, the company has 40 years of excellence and the continued success of being a third-generation family-owned and operated conglomerate. The company’s portfolio includes karat gold, silver, chain, finished jewelry, alternative metal jewelry, and the nationally recognized brand Phillip Gavriel®. The company is and always has been located in the heart of New York City’s Diamond District. Royal Chain is a member of the Responsible Jewellery Council. For more information, please visit www.royalchain.com.




AT: 01/14/2019 02:06:57 PM   LINK TO THIS NEWSLETTER
0 Comments:

Post a Comment
 
Comments are closed.
Copyright © 2009 - 2019 The Retail Jeweler.

Sitemap | Privacy Policy