Previous News:
August 2020
July 2020
June 2020
May 2020
April 2020
March 2020
February 2020
January 2020
December 2019
November 2019
October 2019
September 2019
August 2019
July 2019
June 2019
May 2019
April 2019
March 2019
February 2019
January 2019
December 2018
November 2018
October 2018
September 2018
August 2018
July 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018
December 2017
November 2017
October 2017
September 2017
August 2017
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
January 2017
December 2016
November 2016
October 2016
May 2016
April 2016
December 2015
March 2015
January 2015
September 2014
August 2014
July 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
January 2013
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011

De Beers Auctions Expands Digital Selling

De Beers Auctions Expands Digital Selling De Beers Group’s Auctions business today announced the introduction of a new selling proposition that will give its Registered Buyers access to diamond purchases 24 hours, seven days a week. This new selling proposition, known as the Buy platform, is an e-commerce offering where Registered Buyers can make an immediate, direct and straightforward purchase from a range of rough diamonds at any time and from anywhere, providing them with a further purchase option in addition to the existing limited-time auctions offering.

The launch of the new Buy platform is one of several initiatives that De Beers Group’s Auctions business, which sells around 10% of De Beers Group’s rough diamond supply, is undertaking to give its Registered Buyers additional flexibility.

The Buy platform has been designed to be an intuitive and accessible way for Registered Buyers to purchase rough diamonds. Users simply select the products that they want to buy, adding them to a virtual basket before completing the purchase at a virtual checkout. Once the purchase has been completed, users will be directed to an Order confirmation page displaying the details of the order along with a unique order number.

Alastair Bickerstaff, Head of Product Development and Sales at De Beers Group Auctions, said: “We are constantly seeking additional ways of meeting our customers’ needs in a fast-moving world, and we are excited to launch the Buy platform as it will provide an additional easy-to-access channel for our Registered Buyers to source what they want and when they want. We are especially pleased to introduce this additional flexibility for our Registered Buyers in light of the current COVID-19 situation.”

The Buy platform is designed to be easy to use and it comes with a range of useful features, including:
· Search: directs the user quickly to their desired product with the help of keywords
· Filter: users are able to shortlist the products based on popular product characteristics
· Favourites: storing all of a user’s favourite products in one page

The Buy platform will offer Registered Buyers the opportunity to purchase goods ranging from very high-end to low-end, with prices visible to customers at the point of purchase.

Learn more about the Buy platform at digital.debeersgroup.com.

About De Beers
De Beers Group is the world’s leading diamond company and the world’s largest diamond producer by value. It has mines in four countries – Botswana, Canada, Namibia and South Africa – and employs more than 20,000 people.The company was established in 1888 and is owned 85 per cent by Anglo American and 15 per cent by the Government of the Republic of Botswana. With its headquarters in London, it has unrivalled expertise across the diamond value chain – from exploration and production, to rough diamond sales and diamond jewelry retail. For more information, please visit www.debeersgroup.com.

AT: 05/08/2020 05:56:03 PM   LINK TO THIS NEWSLETTER
0 Comments:

Post a Comment
 
Comments are closed.
Copyright © 2009 - 2020 The Retail Jeweler.

Sitemap | Privacy Policy