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Celine Assimon Succeeds Francois Delage as CEO of De Beers Jewelers

De Beers Group announced that Céline Assimon will succeed François Delage as Chief Executive Officer of De Beers Jewelers. After a decade at the helm of De Beers Jewelers, François will step down as CEO at the end of September, with Céline joining the business on 1 September to ensure a seamless transition of leadership.

Céline has a strong track record as a creative and inspirational leader with extensive global experience across marketing, sales and merchandising in the high-end jewelry and luxury sector. As Worldwide Head of High Jewelry and High Watchmaking Sales at Louis Vuitton, and later on with Piaget as their High Jewelry and Exceptional Pieces Director, Céline has successfully led the commercial development of these brands’ global footprints, with a focus on the most discerning clients. Céline was most recently CEO at luxury brand de Grisogono.

Stephen Lussier, Chairman of De Beers Jewelers and Executive Vice President, Consumer & Brands at De Beers Group, said: “I’m looking forward to Céline joining the business and leading it into its next phase of growth. As consumers increasingly seek out high quality and distinctive jewelry from leading luxury brands there is a great opportunity ahead, and Céline’s creative vision and outstanding expertise make her the ideal choice to help us capture it.

“I’d also like to thank François for his decade of service to De Beers Group and his contribution to our success over the years. As CEO of Forevermark, and then of De Beers Jewelers, François has been a passionate leader with a love of diamonds and an uncompromising commitment to the beauty that distinguishes De Beers Group’s diamonds from those of other brands.”

Céline Assimon said: “I am incredibly honored to join De Beers Group and excited to begin writing the next chapter in De Beers Jewelers’ story. De Beers Jewelers holds tremendous potential as a trusted and creative high-end Maison. Together with the De Beers Jewelers team, I look forward to telling the story of our beautiful Maison and enchanting clients with our amazing creations.”

Céline holds a master’s degree from the Audencia Nantes, is a GIA graduate and speaks English, French, Italian and Spanish.

About De Beers
De Beers Group is the world’s leading diamond company and the world’s largest diamond producer by value. It has mines in four countries – Botswana, Canada, Namibia and South Africa – and employs more than 20,000 people.The company was established in 1888 and is owned 85 per cent by Anglo American and 15 per cent by the Government of the Republic of Botswana. With its headquarters in London, it has unrivalled expertise across the diamond value chain – from exploration and production, to rough diamond sales and diamond jewelry retail. For more information, please visit

AT: 08/24/2020 03:53:15 PM   LINK TO THIS NEWSLETTER

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