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The Plumb Club Welcomes Samuel B and Shefi as New Members

The Plumb Club is pleased to announce the addition of two new members: Samuel B and SHEFI. These two companies will complement the Association’s 42 existing members, representing over 100 brands. They will join the other leading companies who will shape the future of the jewelry industry and who exhibit in the Plumb Club Pavilion at the JCK Las Vegas Show.

Michael Lerche, President of The Plumb Club, commented, “We are happy to welcome both Samuel B and SHEFI into the organization. Both companies underwent a rigorous vetting process and we definitely feel that we’ve made two great choices.”

Companies applying for membership in The Plumb Club must have maintained US based offices for a minimum of 5 years and agree to adhere to the organization’s “Code of Responsibility”, which each member signs annually. Members must also meet stringent requirements on business ethics, practices and conduct, as well as human rights, social and environmental responsibility and be in compliance with local, federal and international laws. Further, as of 2019, each member must apply within 90 days of acceptance to become certified by the Responsible Jewelry Council.

SHEFI is an industry leader and top manufacturer celebrating its 45th anniversary this year. Mr. Dharam Chand Hirawat, “Mr. SHEFI”, founded the company in 1975. Since that time SHEFI has become the best source for superior product and genuine customer service. With offices in Mumbai and New York, SHEFI is a dependable, reliable and consistent supplier of programs that provide quick turn-around and top

sellers. The SHEFI marketing department supplies duratrans, catalogs, window clings, website banners and more.

“We’ve had two major happenings this year”, said Sanjay Hirawat, President of SHEFI. “We are celebrating 45 years of business and now, we are a member of The Plumb Club. We are honored to become part of this respected group and excited to greet our retailers in our new home at JCK in The Plumb Club Pavilion."

Samuel B has been serving the jewelry industry for over 35 years with offices located in New York and in Bali. They are best known for their artisan-crafted sterling silver jewelry from Bali and a roster of industry-leading retailer programs such as: guaranteed sale and one-to-one stock balancing, as well as their targeted marketing programs. Samuel B is also the manufacturer of a premier private-label line in gold and diamonds, currently offered to major retailers.

“We are thrilled to be joining an organization of the most prestigious fine jewelry manufacturers in the world”, said Mathew Behnam, Vice President of Samuel B. “The Plumb Club is synonymous with leadership and integrity and we feel our membership reinforces Samuel B’s position as an industry leader.”

About The Plumb Club
Founded in 1983 by a small group of distinguished manufacturers as a social club, The Plumb Club has evolved into one of the jewelry industry's leading supplier organizations. The Plumb Club is a unique coalition of leading and important suppliers spanning all facets of the jewelry, diamond and watch industries. The Plumb Club is an organization of suppliers whose purpose is to connect its members and their customers and help shape the future of the jewelry industry. The Plumb Club is a responsible supply side organization recognized for leadership, adding value, and positively impacting the jewelry industry. For more information, please visit

AT: 02/28/2020 03:51:57 PM   LINK TO THIS NEWSLETTER

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