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Truefacet Honored With Signifyd Flow Award For Outstanding Customer Experience

Truefacet Honored With Signifyd Flow Award For Outstanding Customer Experience flowaward-76Digital marketplace TrueFacet was honored by fraud-protection leader Signifyd on Thursday, November 1 at an intimate gathering of some of the most creative minds in e-commerce. TrueFacet Co-Founders Tirath Kamdar and Chris Chan received the inaugural Signifyd Flow Award, presented in recognition of TrueFacet’s unwavering commitment to building a best-in-class customer experience for buying designer jewelry and luxury watches online.

Since its founding in 2014, TrueFacet has demonstrated how an entrepreneurial spirit guided by innovative thinking and a radically transparent approach to selling luxury online can disrupt retail’s status quo. The merchant’s website was created as a destination, a place of discovery and a repository of educational content for shoppers in search of the perfect watch or piece of jewelry.

“Ecommerce, for all of its convenience, often lacks emotional resonance and the joy of discovery in the buying experience. That's a hard moment to create but essential for success online, particularly for luxury products. That is the experience TrueFacet has captured," said Indy Guha, vice president of enterprise marketing for Signifyd, the world's largest provider of guaranteed fraud protection. “And in the mold of a digitally native retailer, they’ve done it by never forgetting that a purchase is more than a transaction and that retail relationships don’t end with the sale.”

Customer experience has always been of the utmost importance to TrueFacet, as Co-Founder Tirath Kamdar remarked:

“TrueFacet is a data-driven company, and we understand that online customers are data-driven too. Before a person makes a large purchase online, they need as much information, data, and insight as possible to help them make the most educated decision. It is our mission to provide all the resources we can to our customers to help them do that, and our concierges and in-house experts make the buying journey a personal one. We are there to help educate, inform, and answer all of our customers’ questions, and I think that’s a huge part of our success.”

Guha presented the award Thursday at Signifyd FLOW NYC, a night of conversation and learning among dozens of retail leaders. But in many ways, rising-star TrueFacet stole the show.

Kamdar and Chris Chan founded the company in 2014 to solve the pricing and authenticity issues faced by those looking to buy and sell luxury accessories online, guaranteeing truth and transparency in every facet of the business. Rigorous product authentication, transparent pricing, engaging lifestyle content, high-touch concierge service, and data-driven insights have helped TrueFacet turn online shopping into a personal and emotional experience that keeps customers returning again and again.

TrueFacet has consistently differentiated itself by providing a customer experience without rival: its commerce is driven by connection built on relationships. Whether customers wish to trade-in and trade-up, buy, or sell luxury watches and designer jewelry, TrueFacet’s high-touch concierge team is there to support them throughout their journey. Meanwhile, the site’s lifestyle-oriented content constantly educates and inspires. The digital marketplace also made the visionary move to appoint a respected industry author to take charge of its blog, The Loupe, giving customers even more of the trusted expertise needed to make the most educated buying decision.

The retailer’s customer-centric, data-driven approach has attracted venture capital investment and gained the trust of a growing number of luxury brands. These leading designers and brands have partnered with to sell their products through an immersive Brand Boutique and Brand Certified Pre-Owned marketplace on In short, TrueFacet is a living and growing example of the importance of a sterling customer experience in achieving retail success.

About TrueFacet
TrueFacet is the leading luxury online marketplace for acquiring and consigning fine jewelry and timepieces. TrueFacet’s trusted concierge service, rigorous authentication and editorial theme engages and appeals to a new generation of affluent and tech-savvy shoppers – making it the fastest growing online jewelry and watch marketplace in the United States. Based in New York City, TrueFacet is led by a cross-section of experts in the fields of technology, timepieces and fine jewelry, and backed by leading venture capital firms in Silicon Valley and beyond, including Maveron and Freestyle. True Facet’s authenticity, transparency, and its partnerships with the world’s best jewelry and watch brands, such as Fendi and Fabergé, have positioned the online marketplace to revolutionize the modern luxury retail experience. For more information please visit

About Signifyd
Signifyd, the world’s largest provider of guaranteed fraud protection, enables online retailers to provide a friction-free buying experience for their customers. Signifyd leverages big data, machine learning and domain expertise to virtually eliminate manual reviews, speed up order processing and increase revenue through higher approval rates. The guarantee shifts the financial liability for fraud away from retailers, allowing them to open new markets while reducing risk. Signifyd counts among its customers a number of companies on the Fortune 1000 and Internet Retailer Top 500 lists. Signifyd is headquartered in San Jose, CA.

AT: 11/09/2018 05:18:40 PM   LINK TO THIS NEWSLETTER

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