Previous News:
October 2021
September 2021
August 2021
July 2021
June 2021
May 2021
April 2021
March 2021
February 2021
January 2021
December 2020
November 2020
October 2020
September 2020
August 2020
July 2020
June 2020
May 2020
April 2020
March 2020
February 2020
January 2020
December 2019
November 2019
October 2019
September 2019
August 2019
July 2019
June 2019
May 2019
April 2019
March 2019
February 2019
January 2019
December 2018
November 2018
October 2018
September 2018
August 2018
July 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018
December 2017
November 2017
October 2017
September 2017
August 2017
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
January 2017
December 2016
November 2016
October 2016
May 2016
April 2016
December 2015
March 2015
January 2015
September 2014
August 2014
July 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
January 2013
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011

Pandora Launches New Store Concept

Pandora Launches New Store Concept Pandora introduced a new store concept with the opening of the first refurbished store in Birmingham, UK. The new concept changes everything from color choices to lighting to interior design and focuses on creating a welcoming and interactive environment.

Highlights include a charm bar, where shoppers can mix and match bracelets and charms, and a treasure table showcasing new products and bestsellers. Customers are encouraged to touch and feel the products to experience the craftsmanship of the hand-finished jewelry.

The concept is created with sustainability in mind, and new lighting design reduces energy consumption by at least 20% compared to current Pandora stores.

“Technology has changed how customers are shopping. With so many online choices, it is no longer enough for a brand just to sell high quality products. Visiting a Pandora store should be an intuitive and playful experience. It should be about discovering the treasures within. We are making the store a destination where you want to spend time,” says Mette Starup, Vice President Retail at Pandora.

Select elements of the new concept have already been tested at a pilot store in Leicester, UK, and Pandora will continue to develop the concept into 2020. The new store design will roll out to more than ten locations in 2019 in the UK, US, Italy and China, and more than 1,000 stores will have new window visuals. Pandora’s online store ( has also been updated with cleaner product imagery and improved navigation and check-out flow.

The new store concept is part of Pandora’s global brand relaunch, which was announced in August. The relaunch also introduced a redesigned logo, visual identity, products and collaborations.

Pandora Pink is the main color shade in the new store concept, and the Pandora monogram, a key visual element from the redesigned logo, serves as the identity-carrying centerpiece.

Pandora operates four stores in Birmingham. The refurbished store is located in the Bullring shopping center.

AT: 09/20/2019 03:02:37 PM   LINK TO THIS NEWSLETTER

Post a Comment
Comments are closed.
Copyright © 2009 - 2023 TRJ Publishing LLC.

Sitemap | Privacy Policy