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Susan Jacques to Chair Friends of DDI Campaign

The Diamond Development Initiative (DDI International) is pleased to announce that Susan Jacques, CEO of Borsheim’s Fine Jewelry and Gifts, will be the Honorary Chair of the Friends of DDI fundraising campaign.

DDI brings the jewelry industry, non-governmental organizations and governments together in a common effort that aims to ensure that diamonds are an engine for positive economic and social development in communities where diamonds are sourced in Africa and South America.

The new Friends of DDI program includes a Retailers Friendship Kit that will allow jewelry retailers and suppliers to demonstrate to their customers and constituents that the industry is making a positive impact on the lives of the people who mine diamonds by artisanal methods. See

Borsheim’s CEO, Susan Jacques stated, "I believe that DDI’s efforts will make a critical and positive impact on the lives of the 10 million plus people associated with artisanal diamond mining, and that their work ultimately benefits the jewelry industry at large, by responding to the growing consumer preference for ethical jewelry."

"We are honored that Susan is willing to lend her name to a project of such critical value to the DDI. We’re optimistic that her leadership will raise the visibility and stature of the Friends of DDI program and will be a driving force of success for this campaign," said DDI’s Executive Director, Dorothée Gizenga.

The Friends of DDI campaign will officially launch in the coming weeks. Those interested in taking a leadership role in the campaign and supporting the Friends of DDI can contact Patricia Syvrud at 760-525-9393 or at

About DDII

The Diamond Development Initiative International (DDI International) is a registered charity and international non-profit organization incorporated in the District of Columbia (U.S.). DDII’s executive office is located in Ottawa, ON, Canada.

About Borsheim’s

Borsheim’s Fine Jewelry and Gifts is one of the nation’s largest independent jewelry stores. With an international clientele spanning 50 states and six continents, Borsheim’s continues to operate with the vision that has guided the company for more than a century: "We are privileged to share in the special moments in our customers’ lives. We will treat this opportunity with the respect and importance it deserves."
AT: 03/16/2012 05:22:28 PM   LINK TO THIS NEWSLETTER

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