Previous News:
October 2021
September 2021
August 2021
July 2021
June 2021
May 2021
April 2021
March 2021
February 2021
January 2021
December 2020
November 2020
October 2020
September 2020
August 2020
July 2020
June 2020
May 2020
April 2020
March 2020
February 2020
January 2020
December 2019
November 2019
October 2019
September 2019
August 2019
July 2019
June 2019
May 2019
April 2019
March 2019
February 2019
January 2019
December 2018
November 2018
October 2018
September 2018
August 2018
July 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018
December 2017
November 2017
October 2017
September 2017
August 2017
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
January 2017
December 2016
November 2016
October 2016
May 2016
April 2016
December 2015
March 2015
January 2015
September 2014
August 2014
July 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
January 2013
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011

South Coast Plaza Again Welcomes a Porsche Design First

Porsche Design opened its first American concept store after relocating its Costa Mesa retail space in California’s famed South Coast Plaza. The Plaza was home to the world’s first Porsche Design store when it opened nearly three decades ago in 1988.

The 1,600 square feet store sits in the popular Carousel Court, located in the heart of the Plaza. A collaboration with Porsche Cars North America, the concept features a Porsche car, varying seasonally and serving as a centerpiece on the sales floor. Porsche Design products, merchandised around the vehicle throughout the space, will include items from collections in categories such as timepieces, sound and electronics, luggage and leather goods, eyewear, men’s apparel, men’s sportswear, writing tools, fragrances, smoking and home accessories.

“Professor Ferdinand Alexander Porsche founded Porsche Design back in 1972, with the design of a racing-inspired chronograph,” says Jan Becker, CEO of the Porsche Design Group. “Now, nearly thirty years after opening the first US store, shifting gears and taking our retail concept to the next level together with Porsche Cars North America is a logical progression for us. Our revamped customer journey embraces the Porsche DNA and provides an experience, which utilizes the synergies between both worlds.”

The South Coast Plaza store will employ a 16 feet x 9 feet custom large-scale, high-definition video wall to bring the world of Porsche to life. Featured content will include the latest information about Porsche Motorsports, new car models, the Porsche Experience Center Los Angeles, and other Porsche news.

“We are very excited to bring this new retail concept to the States,” says Jan Becker. “South Coast Plaza is home for us, so it was common-sense for Porsche Design to implement the first pilot in the US here in Orange County.”

“Porsche Design has had a successful retail boutique at South Coast Plaza with a loyal client following for almost three decades. We’re delighted to welcome their new retail concept, which integrates luxury men’s accessories with Porsche’s legendary automobiles,” says Debra Gunn Downing, spokesperson for South Coast Plaza.

South Coast Plaza is the nation’s highest grossing planned retail center, with sales nearing $2 billion annually, and has been home to one of Porsche Design’s top performing stores for approximately thirty continuous years.

VIP attendees of the event, wearing Porsche Design products, included actor Jesse Metcalfe, LA Galaxy soccer player Sebastian Lletget, film director and racer Jeff Zwart, Porsche builder and enthusiast Rod Emory, and race-car driver Hurley Haywood.
AT: 12/04/2017 07:12:23 PM   LINK TO THIS NEWSLETTER

Post a Comment
Comments are closed.
Copyright © 2009 - 2023 TRJ Publishing LLC.

Sitemap | Privacy Policy