Previous News:
October 2021
September 2021
August 2021
July 2021
June 2021
May 2021
April 2021
March 2021
February 2021
January 2021
December 2020
November 2020
October 2020
September 2020
August 2020
July 2020
June 2020
May 2020
April 2020
March 2020
February 2020
January 2020
December 2019
November 2019
October 2019
September 2019
August 2019
July 2019
June 2019
May 2019
April 2019
March 2019
February 2019
January 2019
December 2018
November 2018
October 2018
September 2018
August 2018
July 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018
December 2017
November 2017
October 2017
September 2017
August 2017
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
January 2017
December 2016
November 2016
October 2016
May 2016
April 2016
December 2015
March 2015
January 2015
September 2014
August 2014
July 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
January 2013
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011

IGI Debuts “Shop with Confidence” Campaign & Giveaway

International Gemological Institute enables consumers to shop with confidence when purchasing fine jewelry – with chance to win IGI-certified diamond earrings

The International Gemological Institute (IGI), the world’s largest independent gemological laboratory, today unveiled its “Shop with Confidence” campaign and diamond earring giveaway with a billboard in Times Square. The advertisement will appear on the NASDAQ screen from 8 a.m. to 11 p.m. ET and will reinforce that consumers can make fine jewelry purchases with ease knowing that the diamond or gemstone has been certified by IGI. To kick-off the campaign that will continue into 2021, IGI is launching a contest to win a $2,500 pair of natural or lab-grown diamond earrings – a choice consumers make when entering the giveaway. Certified by the Institute, the studs will be provided to one lucky winner to proudly wear or share with their loved one, backed by the confidence from the industry-leading authority for certification and grading.

“In 2020, on average,10,000 consumers a day purchased a piece of jewelry that IGI certified,” noted IGI North American President Avi Levy. “Despite the headwinds that this year delivered, we at the Institute are not only happy to see shoppers continue to make these sentimental purchases for their significant others, but that IGI provided consumers with confidence to make informed, trusted buying decisions.”

IGI’s 45-year history of instilling confidence in shoppers starts with its world-class evaluation and grading of fine jewelry, gemstones, natural diamonds, and lab-grown diamonds, providing the public with trustworthy peace of mind for valued jewelry. Each piece certified by the Institute is accompanied by an IGI report that outlines specifics of the jewelry, including the all-important 4Cs (cut, clarity, color and carat weight) and is graded with the strict international standards and security features for which IGI is known. The common language of trust in the gemological world, a certificate from IGI allows customers the added transparency needed to buy jewelry with confidence – the Institute’s fifth C.

“Since 1975, the Institute has been a reliable resource for consumers when purchasing fine jewelry and gemstones by providing them with confidence through trusted grading and evaluation measures,” remarked IGI CEO Roland Lorie. “Notably, for the past 15 years, the Institute has furthered its dependability by offering lab-grown diamond education and certification to consumers — the first gemological institute to do so.”

The Institute’s prominence in certifying lab-grown diamonds traces back to 2005. A cornerstone in programming across all 24 of its locations, IGI anticipated the growing demand for lab-grown diamonds and trailblazed its education and awareness to the public. Consumers can trust that laboratory-created pieces certified by IGI are backed by the longest standing industry expertise, enabling them to shop with confidence for any piece of fine jewelry.

About IGI
The International Gemological Institute (IGI) has 24 laboratories in all major diamond and jewelry centers around the world. For over 40 years, IGI has provided the fine jewelry community and consumers with a broad range of services including independent diamond grading reports, colored stone reports, identification and appraisal reports, diamond authentication and attestation of origin, laser inscription services, as well as the issuing of the traditional jewelry identification report. Regardless of location or marketplace, an authentic IGI Laboratory Report is the common language of trust and confidence in the gemological world. For more information, please visit:

AT: 12/22/2020 06:55:40 PM   LINK TO THIS NEWSLETTER

Post a Comment
Comments are closed.
Copyright © 2009 - 2023 TRJ Publishing LLC.

Sitemap | Privacy Policy