Previous News:
October 2021
September 2021
August 2021
July 2021
June 2021
May 2021
April 2021
March 2021
February 2021
January 2021
December 2020
November 2020
October 2020
September 2020
August 2020
July 2020
June 2020
May 2020
April 2020
March 2020
February 2020
January 2020
December 2019
November 2019
October 2019
September 2019
August 2019
July 2019
June 2019
May 2019
April 2019
March 2019
February 2019
January 2019
December 2018
November 2018
October 2018
September 2018
August 2018
July 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018
December 2017
November 2017
October 2017
September 2017
August 2017
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
January 2017
December 2016
November 2016
October 2016
May 2016
April 2016
December 2015
March 2015
January 2015
September 2014
August 2014
July 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
January 2013
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011

4 Tips to Meet Shoppers' Mobile Expectations

When is comes to online shopping, more and more consumers are turning to their mobile device to purchase, research and browse for products. PowerReviews has seen a 204% increase in the number of reviews written on mobile year over year. Brands and retailers must be aware that while they can attract shoppers with mobile, a poorly developed site won’t lead them to be buyers. Below are tips on how to meet shoppers’ expectations via mobile.

1. Ensure Your Site Provides a Great Mobile Experience
These days, companies’ beautiful, functional website must also be mobile compatible. Up to 40% of shoppers abandon a website that takes more than 3 seconds to load, so sites must be primed for mobile users across several mobile platforms to prevent customer frustration.

It’s important for brands to have both good mobile site AND a good mobile app. Shoppers like options, and while they may want your store to have an app to make mobile purchasing much smoother, 54% prefer to access reviews on a store’s mobile site versus a mobile app while shopping in-store.

2. Pay Attention To Your Millennial and Centennial Shoppers
Younger shoppers are more likely to research and purchase products on their mobile devices than their older counterparts. PowerReviews found that 37% of Centennials prefer to browse and research products from a mobile phone. Technology is the norm for these young shoppers, so the mobile shopping experience must be seamless.

3. Keep Those Ratings and Reviews
This applies both for and from mobile shoppers. When it comes to shopping by mobile, 70% of mobile shoppers say they are more likely to purchase a product if the website or mobile app has product reviews.

Meanwhile, ensuring the review collection process is mobile optimized can help brands and retailers collect more reviews from shoppers. evo, a leading online retailer of outdoor gear and fashion apparel, increased the number of reviews written on mobile by 204% when they switched to a mobile-friendly post purchase email.

4. Consider Offering Extras to Your Mobile Users
In the battle with Amazon over free perks, it’s become clear that brands and retailers need to continue to offer more to their customers. This includes anything special for your mobile users, as discounts are a top motivating factor. Increased use of mobile in the shopping journey can be a real opportunity for brands and retailers.

AT: 04/19/2017 11:24:48 AM   LINK TO THIS NEWSLETTER

Post a Comment
Comments are closed.
Copyright © 2009 - 2023 TRJ Publishing LLC.

Sitemap | Privacy Policy