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Designs by Sevan Debuts New Patent-Pending Diamond Technology

Designs by Sevan Debuts New Patent-Pending Diamond Technology “Dancing Star” diamond jewelry shimmers with every move––and is affordable.

Designs by Sevan is excited to introduce a new, patent-pending technology using natural diamonds. Known for past collections which feature their patented “Dancing Stone” technology––a single 4mm to 6mm suspended shimmering solitaire crystal––the company has increased the sparkle for this new version. The new “Dancing Star” technology features a cluster of diamonds that move every so slightly, creating a luster and shimmer reminiscent of the midnight stars.

“With the ‘Dancing Stone’ technology, the size was too costly to use diamonds so sales
were not successful,” explains designer Sevan Armagan. “With ‘Dancing Star’ however,
we are including a cluster, so we can use natural diamonds and achieve the same
shimmer using the same carat weight with less per carat cost.”

To further highlight the uniqueness of the “Dancing Stars” concept, Armagan worked to push the limits when designing the earrings, bracelets, and necklaces in the collection. “My goal was to create something that had never been seen before, and I was proud to do that.”


About Designs by Sevan
Born a second generation jeweler, Sevan understood at an early age that she wanted to follow in her father’s footsteps while forging her own legacy. She began her hands-on training early as a bench jeweler. Later, she earned a GIA Degree and then a master’s in business before gaining more work experience, including in retail. Today Sevan operates Designs by Sevan, and focuses on designing one-of-a-kind collections crafted with the highest quality materials. When designing, she goes wherever the fashions lead her, but is always careful to ensure each piece is really interesting and wearable no matter the occasion.

AT: 08/26/2021 11:56:27 AM   LINK TO THIS NEWSLETTER
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