Previous News:
November 2020
October 2020
September 2020
August 2020
July 2020
June 2020
May 2020
April 2020
March 2020
February 2020
January 2020
December 2019
November 2019
October 2019
September 2019
August 2019
July 2019
June 2019
May 2019
April 2019
March 2019
February 2019
January 2019
December 2018
November 2018
October 2018
September 2018
August 2018
July 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018
December 2017
November 2017
October 2017
September 2017
August 2017
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
January 2017
December 2016
November 2016
October 2016
May 2016
April 2016
December 2015
March 2015
January 2015
September 2014
August 2014
July 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
January 2013
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011

De Beers Focuses Greater Attention on Consumer Marketing

De Beers Group believes the power of a brand’s values to create marketplace value. The company announced it will sharpen its focus and investment in providing consumers with brands of true social purpose. It will combine its London-based Consumer & Brands and Corporate Affairs teams into a new single unit - Brands & Consumer Markets.

The new unit, which will be fully accountable for the development of the group’s brands and the expansion of its consumer businesses, represents an innovation in luxury – the consolidation of brand marketing and social purpose into one focused team. The unit is dedicated to engaging consumers in both the beauty of a De Beers diamond and the beauty of its story.

Stephen Lussier has been appointed Executive Vice President, Consumer Markets and will continue to serve as the Chairman of De Beers Jewellers and Chairman of Forevermark. Stephen is accountable for the long-term vision and strategy of De Beers’ consumer businesses.

David Prager, previously Executive Vice President of Corporate Affairs, has been appointed Executive Vice President and Chief Brand Officer of De Beers. David is accountable for the marketing of De Beers and its brands and leading the Group’s commitment to create a positive impact in the lives of people and the health of the planet through De Beers’ Building Forever sustainability framework.

Stephen and David will continue to sit on the De Beers Group Executive Committee.

Joining David in the newly established brand organisation, De Beers is pleased to announce the following appointments to its Brand Leadership Team:

Katie Fergusson: appointed Senior Vice President, Sustainable Impact
Katie, previously Senior Vice President of Social Impact, has been integral to the multi-year development of De Beers’ Building Forever framework. In this new role, Katie brings her extensive sustainability experience in the sector to leading the evolution and implementation of Building Forever, including across the group’s community and environment functions, to ensure it creates value and a positive legacy for communities, partner countries, employees and consumers.

Feriel Zerouki: appointed Senior Vice President, Corporate Affairs
Feriel, previously Senior Vice President of International Relations & Ethical Initiatives, has built De Beers’ internationally recognised pipeline assurance programme (the Best Practice Principles) and De Beers’ efforts to address inequity and human rights in the ASM sector (GemFair). Feriel will lead a team accountable for securing ethical and sustainable value chains, international relations, industry engagement and corporate and employee communications.

Colby Shergalis: appointed Senior Vice President, Brand Marketing
Colby, previously Senior Vice President of Group Brand in London and Vice President, Marketing and Communications at Forevermark US, has led insight-driven campaigns to connect consumers with De Beers Group, Forevermark and, through her prior agency experience, A Diamond Is Forever. In this new role, Colby will shape a brand marketing strategy underpinned by social purpose and focused on exciting a new generation of consumers.

Martha Velando: appointed Senior Vice President, Global Marketing
Martha joined De Beers earlier this year as CMO of Forevermark. In this new role, she will lead the global marketing and amplification of De Beers and its brands, engaging consumers along the diamond purchasing journey. Prior to joining De Beers, Martha held senior global and local marketing roles driving profitable growth for world-class brands such as Yves Saint Laurent, Lancôme, Kiehl’s and Victoria’s Secret while working for P&G, L’Oreal, and Coty across North America and Europe.

The London-based brand team will work closely with Céline Assimon, CEO of De Beers Jewellers, and Nancy Liu, CEO of Forevermark, and their teams, to drive compelling, purpose-led marketing programmes around the world.

Bruce Cleaver, CEO, De Beers Group, said: “As new generations of consumers look to express not just their love, but their values, through the purchases they make for others and the things they buy for themselves, the transformation and appointments we have announced reflect our conviction that compelling and meaningful brands will shape the future of diamonds.

“The combination of Stephen’s unparalleled experience in the diamond industry, Nancy and Céline’s leadership of Forevermark and De Beers Jewellers respectively and our new holistic brand team that will bring together our efforts to protect, lend purpose to and promote our brands under David’s leadership, will deliver purpose-led and growth-focused propositions for our partners.”

All appointments are effective immediately.

About De Beers
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining and marketing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of the De Beers Group strategy as it develops its portfolio of brands, including De Beers Jewellers and Forevermark, and other pioneering solutions, such as recently launched diamond sourcing and traceability initiatives GemFair and Tracr. De Beers Group employees are committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – one that is fairer, safer, cleaner and healthier; where safety, human rights and ethical integrity continue to be paramount; and where communities thrive and the environment is protected. De Beers Group is a member of the Anglo American plc group. For more information, please visit www.debeersgroup.com.


AT: 11/20/2020 06:10:39 PM   LINK TO THIS NEWSLETTER
0 Comments:

Post a Comment
 
Comments are closed.
Copyright © 2009 - 2020 TRJ Publishing LLC.

Sitemap | Privacy Policy